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National poster campaign to increase public awareness of climate change

The Swiss Youth for Climate association is launching an awareness campaign based on the conclusions of the IPCC report. It has enjoyed the active support of the Agenda 21 Service of the City of Geneva (billboard space, printing and communication). 

Campagne climat

On 20 March, the Swiss Youth For Climate (SYFC) association launched a poster campaign in major Swiss cities in order to increase public awareness of the conclusions of the last IPCC report (Intergovernmental Panel on Climate Change), the United Nations body tasked with evaluating scientific data relating to climate change.

In total, over 1,000 posters can be seen in Basel, Zurich, Bern, Lausanne, Geneva and western Switzerland with a view to making the public aware of the current state of the climate crisis and to make the conclusions of the IPCC accessible to all.

This awareness campaign, inspired by the viral campaign launched last year by the French group “Pour un réveil écologique”, aims to provide the public with a scientific summary of the urgency of the climate crisis. All the posters carry a QR code which links to a “take-away” summary of the main conclusions of the IPCC concerning the causes of climate change, its short- and long-term effects and the solutions for mitigating the socio-economic impacts.

The summary, produced by “Pour un réveil écologique” together with the authors of the IPCC and distributed by Swiss Youth for Climate, is available in 4 languages: French, English, German and Italian.

This campaign is in line with the City’s climate strategy of adapting information linked to climate change for consumption by the general public. Furthermore, mobilising young people around the issue of climate emergency is one of the actions actively supported by the City. 


Céline Perino

Chargée de missions climat

Service Agenda 21 - ville durable

5, rue de l'Hôtel-de-Ville




Tél. Tél. +41 22 418 23 06


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Article modifié le 28.03.2023 à 17:09